Iced blue ford12/29/2023 Create the software platforms and fully networked vehicle architectures to support delightful, always-on and ever-improving vehicles and experiences.Develop the key technologies and capabilities – such as EV platforms, batteries, e-motors, inverters, charging and recycling – to create ground-up, breakthrough electric vehicles and.Embrace a clean-sheet approach to designing, launching and scaling breakthrough, high-volume electric and connected products and services for retail, commercial and shared mobility.Attract and retain the best software, engineering, design and UX talent and perfect new technologies and concepts that can be applied across the Ford enterprise.Here are Ford Model e's main goals, as laid out in the company's press release. "We are going all in, creating separate but complementary businesses that give us start-up speed and unbridled innovation in Ford Model e together with Ford Blue’s industrial know-how, volume and iconic brands like Bronco, that start-ups can only dream about."įord Model e's main goals will be to accelerate innovation and delivery of breakthrough electric vehicles at scale, as well as developing software and connected vehicle technologies and services for all of Ford, including the ICE division. While operating as distinct businesses, they will share relevant technology and practices to leverage scale and drive operating improvements. Interestingly, all three businesses are expected to have " discrete" profit and loss (P&L) statements by 2023.įord says this reorganization will enable it to have the focus and speed of a startup at the leading edge of technology, supported by its rich expertise in engineering and high-volume production. While the move is not as radical as a spin-off, it creates distinct but interdependent electric vehicle and internal combustion businesses " poised to compete and win against both new EV competitors and established automakers." From now on, Ford Motor Company will have three main divisions dedicated to the core brand: Ford Blue (ICE), Ford Model e (EV) and Ford Pro (commercial vehicles).
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