Wow that escalated quickly meme12/30/2023 ![]() KFC tweeted the reclining Jacob Rees-Mogg meme, the Conservatives tried to respond with a Jeremy Corbyn attack and KFC (among others) clapped back hard. You have to earn the right, and if you haven’t it can backfire. For a youth audience that values authenticity so highly, they offer a way for brands to tap in to specific social – and sharable – moments.īut there is a fine line between what’s genuine and off-the-cuff and looking like you’re trying too hard to crowbar yourself into a conversation. Memes are a way for brands to keep up with the cultural conversation and look human, not like faceless corporate monoliths. That could be brands’ foot in the door, but only if marketers learn this new, messy and very different language. Advertising on those sites is not always easy, or possible, but meme-sharing is ubiquitous there. That means meme-driven sites such as Buzzfeed as well as platforms like Instagram and WhatsApp. So instead, young people have looked to online media to find their place. The latest UK by UM study revealed that just a fifth feel they are represented authentically by TV and less than a tenth by newspapers. Younger people have a strained, at best, relationship with the traditional media. UM London’s Luke Randall considers the meme. ![]() ![]() They require relinquishing control and not taking the brand too seriously, to be self-deprecating. Memes are one of the internet’s common languages but remain an area in which brands struggle.
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